20 words that are turning women away from jobs
31st May 2016
Would the use of gendered wording in a job advert put you off applying?
According to research, women are less likely to apply for jobs that include words associated with male stereotypes in the description.
Proving that gendered wording in job advertisements exists and sustains gender inequality, a study published in the Journal of Personality and Social Psychology
indicated that job ads for male-dominated areas used greater masculine wording than adverts within female-dominated areas. There was, however, no difference in the presence of feminine wording across male and female-dominated areas.
The consequences of highly masculine wording were tested across three experimental studies. When job advertisements were constructed to include more masculine than feminine wording, participants perceived more men within these occupations, and importantly, women found these jobs less appealing.
Here are 20 of the masculine-oriented words listed in the 2011 study:
For any employers concerned that their jobs descriptions might be sexist, check out this gender decoder app.